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McNulty defends the study methodology: âÂÂThe theory suggests why that would happen â itâÂÂs not necessarily the answers that theyâÂÂre giving,â McNulty says. âÂÂEverybody recognizes that âÂÂawesomeâ is a positive word. ItâÂÂs the speed with which they did it, because their positive attitude interfered with their response time.â He says that this test was initially designed by social psychologists who were studying racial prejudice: They thought that this would be a way to get at peopleâÂÂs deeply held beliefs, even if they were unwilling to report those beliefs to the researchers, or to themselves.
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